meet jacinda - baby & toddler sleep consultant

Hi, I’m Jacinda!

• Wife and mum of two based in the beautiful Tauranga, New Zealand

• Founder of Little Lullaby Club

• Certified Family Sleep & Wellness Coach / Baby and Toddler Sleep Consultant

My approach to baby & toddler sleep

I’m here to help you feel less overwhelmed, more confident, and far more rested by supporting you through the real-life sleep challenges of baby and toddlerhood.

I work with families with babies and toddlers, offering gentle, responsive and realistic sleep support personalised to their baby or toddler and their family needs and goals. I don’t believe in one-size-fits-all approach when it comes to sleep as so much is involved! This includes temperament, daily routine, age-appropriate nap times and lengths, sleep environment, age-appropriate bedtimes and awake windows, red flags, and so much more!. Instead, I guide you through personalised strategies and recommendations that meet your baby or toddler where they’re at, while also supporting you as a parent.

Because I believe in a parent-first approach, my goal isn’t simply to tell you what to do. I want to educate and empower you with a deeper understanding of your little loves sleep so you can feel confident navigating sleep changes, illness, regressions (I call them progressions) and challenges long after our time together.

While pregnant with Scarlett, having knowledge and being prepared about baby sleep quickly became one of my top priorities, but I realised no one was really talking about how to make sleep work. Not in antenatal classes. Not in parenting books. All I heard was, “Sleep while you can because you won’t when the baby arrives or for the next 5 years of your life.” That advice made me feel anxious and unprepared. I knew I needed sleep, not just for my baby, but for myself (without it, grumpy is my middle name!)

I dove headfirst into research, determined to find a better way. I didn’t want rigid or harsh methods that went against my instincts. I wanted to understand the science, respect my baby’s needs and find a balance that worked for our family.

That’s what led me to become a Certified Family Sleep and Wellness Coach / Baby and Toddler Sleep Consultant and create Little Lullaby Club - a space where parents feel supported, empowered, and never judged in the name of better sleep.

Sleep is a biological need, not a luxury! Don’t listen to advice that doesn’t resonate with you, and if something is no longer working for you anymore, don’t feel guilty about wanting to change sleep for the better, because you and your baby need and deserve better sleep.

How I SUpport families with baby & toddler sleep

I provide personalised one-on-one sleep support for babies and toddlers, taking into account your little loves age, temperament, development, sleep environment, and your family’s unique needs and goals. My approach is gentle, responsive and practical, with strategies and suggestions designed to fit real family life, NOT a rigid schedule that looks good on paper but doesn’t work in your home.

I support families with a wide range of sleep challenges, including frequent/excessive night waking early morning waking, short or skipped naps (catnaps), bedtime struggles, sleep regressions (progressions) moving from a cot to bed, dropping naps, overtiredness, contact napping and difficulties with settling.

It’s okay to crave rest. It’s okay to want a break. And it’s more than okay to ask for support. You deserve to feel good in this season, and you don’t have to choose between your baby’s needs and your own.

Whether you’re navigating contact naps, progressions, teething, nap transitions or bedtime battles, I’m here to guide you through it with compassion, clarity, and care.

Through 1:1 support, personalised sleep plans, and my signature guides, I combine real-world experience with evidence-based, responsive care so we can build lasting sleep foundations for your little love, and give you the space to rest, recharge, and reconnect.

Baby & toddler sleep support in new zealand & worldwide

Based in Tauranga, New Zealand, Little Lullaby Club provides online baby and toddler sleep support to families throughout New Zealand and around the world. Wherever you’re based, I can work with you to understand your little loves sleep, create a personalised plan and help you feel more confident as you navigate sleep as your child grows.

You’re amazing! Let’s not only help you survive, but thrive!
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